library card acquisition. Not only what it means to me, but what it means to other people as well.
See, I've been doing a lot of research into keyword searches. Basically, I wanted to know what people call environmental responsibility. On the surface this seems like a no-brainer. Environmental responsibility is called exactly that: environmental responsibility.
Not really, anyway.
See, this is something that people really care about. We all know this. You obviously care about it, considering the fact that you're reading this entry right now.
My research into keywords, however, tells me that most people don't care to sit down and read about environmental responsibility.
Why do I say that?
Because only about 18,100 people (on average) actually search for that term. This is global, not national, so that's an awfully small number.
The question, then, is "What do they actually search for?"
We know this is important to people. If it wasn't, organic food sales wouldn't be showing an upward trend. We wouldn't have a Green Movement. There wouldn't be a Green Party. If people didn't care, there wouldn't be a Green -
Wait a minute!
It's so simple!
Could green be the general term that people search for? Maybe green living, as suggested by one of the best friends I've ever had the fortune of knowing?
I mean, I did use the word green in my title, after all. That has to count for something. I didn't choose purple or red boots. I chose Green Boots, and I chose it for a very specific reason.
It should also be mentioned that a friend came up with the original title name, and I simply tweaked it a bit until I was happy. Why should this be mentioned? Well, the green boots aspect of the title was my friend's idea, rather than my own. Hence, green is a word that she would use in a search for environmental responsibility.
I write about green DIY projects. My garden projects are definitely eco friendly, and therefore... green.
We sometimes find it hard to see something that's directly in front of us.
That is, until it makes itself known by bashing us in the head with a two by four. In this case, an emerald green colored two by four, I think!
Of course, there is another way of answering this question.
I could ask you!
What do you tend to search for when you want to learn more about environmental responsibility? How did you end up here?
Sometimes, the things that are hardest for us to understand are the things we care about the most. Those things, quite naturally, are what we need to work hardest to comprehend, because if we don't we end up missing out on so much!